Dolce and gabbana ad china

Chinese web users have shunned Dolce & Gabbana since its racism controversy

dolce and gabbana ad china

Dec 1, In response to the three controversial videos, many Chinese are calling for a boycott of the brand — although Chinese ads aren't always.

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Speaking out for the first time since November, when the fashion house was forced to apologize over accusations of racism, model Zuo Ye claimed that she received threats, online attacks and harassment following the outcry. Zuo was pictured attempting to pick up pizza, spaghetti and cannoli to the sound of stereotypical Chinese music. A narrator is heard offering seemingly patronizing advice such as "don't attempt to use the chopsticks as knives" and "just use your chopsticks like pliers. A social media storm followed when a number of offensive private Instagram messages -- allegedly sent by the brand's co-founder Stefano Gabbana in response to criticism of the videos -- went viral. The Italian designer denied writing the messages, which included derogatory remarks directed toward China and Chinese people, and claimed that his account had been hacked. In a statement posted to Zuo's Weibo account Monday, the model apologized for her role in the controversy.

The campaign was quickly called out for being racist and tone-deaf because it appears to lean heavily on Chinese stereotypes. The designers issued an apology in a video shared to the brand's Twitter account on Friday addressing Chinese people: "Over the past few days, we have thought long and hard with great sadness about everything that has happened and what we have caused in your country and we are very sorry," Domenico Dolce said. We've visited it and seen many of its cities. We love your culture and we certainly have much to learn. That is why we are sorry if we made mistakes in the way we expressed ourselves. We will respect the Chinese culture in every way possible.

Despite its persistent rural poverty, China is a country of new wealth. And of ancient traditions. The male voice proceeds to mansplain how to "properly" eat the dishes. Some believe boycotting the brand is necessary. The drama was not over yet, though.

She looks baffled and confused, an ingenue who has limited experience with pasta. She is so provincial that she uses her chopsticks to awkwardly twirl the noodles. What an imbecile, the viewer is supposed to think, having a good laugh at her expense. The woman in the ad wears a sparkly red Western-style dress, rather than a traditional Chinese outfit, like a qipao. The not-so-subtle message embedded in this video is that the Chinese woman embraces European fashion, but she is too uneducated—or perhaps too stupid—to really understand European culture.



Dolce & Gabbana Ad (With Chopsticks) Provokes Public Outrage in China

Read the full story here. It looks like, as luxury brands increasingly reach out to China to secure sales, big mistakes in tone and taste are being made. Many social media users in China labeled this video stereotypical, racist and disrespectful for Asian female upon its release.

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'Racist' D&G ad: Chinese model says campaign almost ruined career

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