ISBN 13: 9780749436353
The difference between Risk Management and Crisis Managementand wordly wise 3000 book 7 lesson 1e answer key
Read it before you need towould be my advice. The book is recommended early reading for anymanager involved in risk assessment, in trying to understand andmanage issues, and concerned to prepare him or herself for the demandsof crisis management. Industry has learned little from themistakes of the past, say the authors, who go on to give a compellingaccount of just how much there is to learn. Their first-hand experience indealing with reputational issues and managing crisis shines through. This book is a leadingwork on reputation management. We keep it as a standard reference inour offices and I recommend it to anyone, at any level, who wants toknow more about corporate communications under extreme pressure.
The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune and even more in the case of the FTSE This third edition of Risk Issues and Crisis Management has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the rise of the socially conscious consumer and the new non-government world order as well the growing imperative for corporate social responsibility. Featuring new case studies on the MMR vaccine, the Olympic Games, Coca-Cola's launch of Dasani water and Shell oil reserves, as well as issue management models from organisations such as Daimler-Chrysler, Dow Chemicals and Westpac, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.
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PR IN PRACTICE SERIES. Third Edition. London and Sterling, VA. Risk Issues and Crisis. Management. Michael Regester. & Judy Larkin. A Casebook of Best.
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