- Atmosphere, a Chive Media Group Spinoff, Raises $10M Series A
- Chive TV to Stream to 18,000+ Gas Stations Via Partnership With GSTV (Exclusive)
Atmosphere, a Chive Media Group Spinoff, Raises $10M Series A
CHIVE TV is now a part of Atmosphere! You still have access to all the great CHIVE TV features you know and love, plus access to 12 amazing new ambient TV channels! LEARN MORE Subscribe. Get free tips and news about Atmosphere.get and you the
Chive TV, a digital media company under the Chive Media Group, will have its content streamed to more that 18, gas stations as the result of a new partnership with GSTV, a national video network that works with fuel retailers. Under the partnership, Chive will create a small block of programming that will loop on select gas station pumps with TV screens across the nation. The programming block will include a mix of family-friendly and brand-safe, action, sports, stunts and comedic bloopers. The company has also signed a distribution deal with the Royal Caribbean, an international cruise line brand, that brings its content to the pool deck of all 25 ships in the Royal Caribbean fleet. We have a decade of industry leadership in content, so we have been able to create mutually beneficial agreements with partners where they get top-notch content that engages people wherever they are on their daily journey. In turn, we continue to grow our distribution. Since it's the spookiest time of year, TheWrap has rounded up some of TV's best Halloween-themed episodes in no particular order for your post-trick-or-treating binging.
TheChive , the site that has built a legion of young male fans with its mix of edgy humor, wacky videos and pictures of scantily clad girls, is officially going cruising. The nautical distribution deal is the latest expansion of Chive TV , a programming network introduced this past spring that delivers the same five-hour block of video to more than 1, bars across the U. Earlier this year, TheChive started handing out customized Roku devices to bars, offering them a chance at playing free content on their TVs. The videos range from clips licensed from viral video specialist companies like Jukin Media and ViralHog think guys falling off diving boards or crashing during hang gliding rides to snippets from videos created by YouTube talent, as well as some Chive originals and even videos submitted by viewers. In fact, it could soon be the reverse. TheChive is exploring a subscription model that would require the bars to pay for the video footage, which already encompasses thousands of pieces of content, said co-founder Leo Resig.
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As much as bars would love to show sports all day to help draw and retain customers, there is not always a game on TV. The video network, which for now largely consists of viral videos, is available free to bars and restaurants to stream content via a Roku device. John Resig: Usually the simplest ideas are the best. Why not repurpose it for an DOOH solution which requires no sound at all, then easily stream it though a Roku stick? Short, stackable content did the trick.
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Two years ago Chive Media Group started distributing its Chive TV streaming channel through connected TVs in bars and on Royal Caribbean cruise ships, adapting connected TV into a form of digital out-of-home advertising. While other publishers were licensing user-generated videos mainly to post to Facebook and other platforms, Chive Media Group was arranging deals to extend its usage rights to connected TVs through its Chive TV OTT app, which it began distributing through connected TVs inside of bars in Atmosphere effectively converts the TVs inside of 4, business locations currently — primarily bars and restaurants and eventually gyms, hotels, casinos, gas stations, cruise ships, etc. Given the context, the videos are intended to be watched with or without sound and are currently packaged into five channels within its OTT app, including Chive TV, which features a variety of viral videos, and Escape TV, which features nature videos. The company plans to add at least four more channels, such as Beach Bum TV, which will show videos of people surfing and doing other beach-related activities. Atmosphere is not profitable because it is investing in hiring people to work at the company and is currently raising funding from outside investors, said Leo Resig. Atmosphere primarily makes money by selling ads that appear between videos.
Chive TV to Stream to 18,000+ Gas Stations Via Partnership With GSTV (Exclusive)